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>> Lifestyle Sports launch Spring Running & Fitness 2012

THE EFFORT IS THE REWARD!
Today, Life Style Sports launches its biggest running and fitness collection to date which focuses on the massive trend of training outside, allowing the savvy to save their pennies and take their training outdoors whether it is on the street or at the park in bootcamp! Life Style Sports also announces a three-year sponsorship deal with Bootcamp Ireland. The deal will give huge benefits to over 13,000 bootcampers nationwide including bi-annual kit guides ‘what to wear and why’, free water bottles, free technical training t-shirts and a 15% discount in all Life Style Sports stores nationwide.

As the lead partner in Ireland, for all the major running and fitness brands from Nike, adidas, Asics, Hilly and Under Armour, shopping in Life Style Sports will ensure you get the best in choice because of the exclusivity they get on ranges, value for money and expertise from the largest sports retailer in Ireland. With 62 stores in Ireland and the reopening of the brand flagship store on Mary Street in December, 100% Irish owned and operated Life Style Sports brand, is set to continue to lead the way on training, running and fitness in 2012.



Vivienne Bushell Marketing Director for Life Style Sports said, “We conducted research with men and women on why they trained and what was important to them. With 2 out of 3 Irish adults overweight and obesity linked to heart disease, diabetes and cancer*, it was not surprising that 55% of people wanted to lose weight. 72% of people we spoke to wanted to improve their fitness levels, while 67% trained at least twice a week. Everyone concluded that exercising had a profound effect on their health, self-image and mental well-being and that their kit was hugely important to helping them train. For this reason our kit guide will be a key part of our involvement in Bootcamp Ireland as well as a 15% members discount on full priced product. Over the last two years we’ve experienced huge sales growth in both our fitness and running categories. We believe Irish men and women are using fitness to help them deal with the challenges of Ireland in 2012 by getting out there and being active. So for us, the fit with Bootcamp Ireland is perfect.”

The hour long Bootcamp Ireland classes suitable for both men and women, put members through their paces giving unrivalled variety including strengthening and conditioning, boxercise, interval training with a choice of beginner or intermediate levels.

Lorraine Ho, CEO of Bootcamp Ireland said “Bootcamp Ireland has been operating in Ireland for the past nine years and offers over 70 classes a week nationwide. One of the most important elements of a successful training session is wearing the correct training gear and Life Style Sports will supply not only expert information to all Bootcampers but also a generous in-store discount. We look forward to the year ahead and to growing the new Life Style Sports Bootcamp Ireland brand.”

The Effort is the Reward Fitness & Running campaign launches in all Life Style Sports stores across Ireland this February and features a strong in store, digital and OOH campaign. Follow Life Style Sports on Facebook to win kit to help you train better.


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