>> FIRST BIG SALVO FROM DEBENHAMS IN THE BATTLE FOR CHRISTMAS
Customers set to save £200m with up to 40% off throughout the store
Christmas came early for households across Ireland as Debenhams today (Wednesday 16th November 2011) announced £200 million savings for its customers throughout its stores in the UK and Ireland.

Debenhams has cut the prices of tens of thousands of items, in-store and on-line by up to 40%, its deepest discount ever for the annual five day promotion, in a bid to grab the lion’s share of the Christmas market.



The move, which will be welcomed by the cash-strapped public, heralds the start of what pundits are predicting will be one of most frenzied Christmases in retail in the last 10 years.

It comes against a backdrop of job insecurity and rising taxes and will no doubt force the rest of the high street to follow suit.
Savings can be found in all its 11 stores in Ireland and online at Debenhams.ie from Wednesday 16th November to Sunday 20th November 2011

“This is fabulous news for our customers.” Said Michael Sharp, chief executive of Debenhams. The challenges families are facing up and down the country – coping with higher energy bills and a hike in food prices - means shoppers are constantly looking for ways to make their money go further. It’s our job to plan for this and help them out.

“ We pride ourselves on taking the stress out of Christmas shopping by offering a one stop shop. All our stores are open later and longer over the next five days for our biggest ever Christmas event.

“ We are giving our customers real value for money, designer products, at a time when they need it the most. There really is no better time to get Christmas wrapped up‘’, continued Sharp.

Womenswear, accessories, menswear, homeware, childrenswear, cosmetics, lingerie, sports and leisure and gifting have all been discounted.

Customers will benefit from reduced prices on all Designers at Debenhams brands including, BDL by Ben de Lisi, Betty Jackson.Black, Butterfly by Matthew Williamson, EB by Erickson Beamon, Edition range which offers collections from leading fashion names including Jonathan Saunders, Roksanda Ilincic, Preen and Jonathan Kelsey. Floozie by FrostFrench, Grey Rose by Jane Packer, H! by Henry Holland, Jeff Banks, J by Jasper Conran, Pearce II Fionda, Principles by Ben de Lisi, Reger by Janet Reger, Rocha.John Rocha, Star by Julien Macdonald and Van Peterson 925.

Joining these exclusive to Debenhams designers will be famous high street names that have an offer in the retailer’s stores including; Oasis, Dash, Dorothy Perkins, Coast, Miss Selfridge, Eastex, Planet, Phase Eight, Jacques Vert plus many more which will also be available at unbeatable prices.

All beauty, fragrance and toiletries will be reduced by at least 10% for the including brands such as Chanel, Dior, YSL and Benefit.
Debenhams is even encouraging families to make an evening of it with all hot food sold at half price in its restaurants every day from 4pm.

Customers can take advantage of these fabulous offers from the comfort of their own home, as they can get bargains delivered directly to their door, free, via Debenhams.com or the suite of mobile applications the retailer has recently launched.Stores will be open longer over the five day Christmas Spectacular with doors open from
8am-11pm on Wednesday 16th November
9am-11pm on Thursday 17th November
9am-11pm on Friday 18th November
9am-8pm on Saturday 19th November
11am-7pm on Sunday 20th November

A Christmas spectacular event is part of our planned promotional calendar every year.


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